I was unable to post the video of the ident that i wanted to discuss, so this is the link to the website that i found it on. It is an Ident created by ABC1 in 2006 and is featuring the tag line "exercise your imagination", after a narrated tale featuring swirling rays of light. Although, ironically, not the most imaginative visuals, i do actually like the way they have used the trails of light to sketch vaguely abstract images from the story like a picture book, and the way the camera angle swings from one view to another. The reason i thought this was worth looking at was because it is an example of how the blue trails of light that encircle the ChewTV logo could be used to good effect in the ident. The company would obviously want the ident to fit in with the rest of the new look design of the brand so if there is anyway to incorporate this i think it should be done.
It is also a good example of self promotion. The tag line expresses the channels intentions and sums up their image that they are trying to project. The idea of fascinating stories and adventures that are in some way educational and open/ expand our minds. ChewTV has a very specific intention of its own which we want to come across. ChewTV is a place for young people to submit and download their movies/ videos to, have it viewed by a larger audience, receive feedback and have the chance to maybe see it promoted and entered into film festivals. The company want to get this across to the audience of the ident and have provided us with tag lines such as, " a communication channel for a connected generation" and, "The UK's first Web TV Channel run by and for young people". The two tag lines seem to be a bit dry in my opinion, actually most tag lines are a bit dry until you inject some life into them. It would be ideal if i could incorporate one of them along with the logo, even though it would be visually more effective not to. This ABC ident shows how it can be done to great effect. Yet there is a problem, they have achieved this through a story which requires time and build up, and considering my ident can only be around 5 seconds long i will have to find a different device to achieve the same effect.
Another example of fantastic self promotion by a television company is the "This is what we do" ident series by BBC1.
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